Booking A
DestinationSpain
Departure airportDüsseldorf
Travel periodJanuary
All three conditions are met. The code is accepted and the customer books at the reduced price.
Discount codes that only apply when they should.
Smart discounts with gurado: you set the rules, the code is checked at checkout or in the booking process and only works if all conditions are met.
The cost of blanket discounts
General discount coupons may bring in a few new customers. But the codes often end up on coupon websites and get used by people outside your target group – or by existing customers who would have bought anyway.
It gets more effective when you send discount codes to defined target groups or use discounts specifically to raise the margin on your own products. The gurado discount module's flexible validation rules let you create exactly these kinds of campaigns.
How a smart discount works
Four steps, from setting the rule to using it day to day.
1
Define rules
You decide when the discount applies. Rules, discounts and validity are fully customizable.
2
Send out the code
The code goes to your chosen target group – not to everyone.
3
Checked at checkout
The code is checked against your rules at checkout or in your booking process.
4
Applied only when it matches
If all conditions are met, the discount applies. Otherwise it doesn't.
The discount code checks every booking
A travel company wants to fill spare capacity in the off-season, so it limits a discount code to one specific trip. With every booking, the booking portal checks the code with gurado.
The discount code only works for
DestinationSpain
Departure airportDüsseldorf
Travel periodNovember to February
Booking B
DestinationSpain
Departure airportCologne
Travel periodJuly
Two conditions aren't met. The code is rejected and the discount isn't applied.
What targeted discounts are good for
Targeted discount marketing can work for your business too.
Quiet times at leisure attractionsUse discount codes to bring visitors in when it's less busy.
Lunch specials in restaurantsA lunchtime-only discount fills tables outside peak hours.
Product groups in retailDiscount one product group in the end-of-season sale instead of the whole range.
What the discount module can do
The building blocks for setting up and analyzing a campaign.
Rules, discounts and validity
Everything is fully customizable thanks to the discount module's flexible rules.
Create campaigns easily
Create and send out discount campaigns in no time.
Limit to points of sale
A campaign can be limited to specific points of sale.
Reporting for performance tracking
Detailed reports show how each campaign performed.
Your benefits
A first step for new customersA discount code gives people an easy reason to try you.
Protect your marginTargeted discounts boost the margin on your own products instead of giving away margin across the board.
Loyalty instead of wasted reachWhen discounts reach the right people, they also build lasting customer loyalty.
Help getting startedWe look at your use case and show you which rules make sense.
Get in touchMore features for your discount marketing
Create discount campaignsHow a campaign is set up and sent out.
Gift card managementManagement, reports and period closing.
Online gift card shopThe shop for selling gift cards and tickets.
Integrations & pluginsConnecting POS systems and booking processes.
Redeem gift cards via appRedeem and check gift cards on mobile devices.
Loyalty programsPoints and rewards for returning customers.
Questions?
Smart discounts go to defined target groups instead of everyone. A code can only be redeemed if it meets the rules you set.
General coupons do bring in some new customers – but they often end up on coupon websites and get used by people outside your target group, or by existing customers who would have bought anyway.
At your checkout or in your booking process. The code only works if all the rules you set are met.
Rules, discounts and validity are fully customizable. In our travel example, a code can only be redeemed for a trip to Spain, departing from Düsseldorf, between November and February.
To fill quiet times at leisure attractions, for lunch specials in restaurants, or for a specific product group in a retail end-of-season sale.
Yes. Discount campaigns can be limited to specific points of sale.
With the discount module's detailed reports.