One gift card, every merchant in town.
The gift card system for merchant associations, town gift cards, retail groups and shopping centers. Sell online, redeem at participating stores – no extra POS equipment needed.
Why local gift cards often go unused
Town and city gift cards are a proven way to bring shoppers into town centers and shopping centers. But many are still paper-based – a headache for accounting and too much hassle for merchants.
With gurado, shopping malls, town centers, merchant associations and retail groups can sell gift cards online and have them redeemed smoothly – without extra POS equipment. Easy to set up, flexible to configure and convenient for merchants and buyers alike.
From sale to final redemption
Four simple steps for your customers: purchase, delivery, redemption, remaining balance.
Sale
Gift cards are sold online only or at selected points of sale in the network.
Delivery
The customer gets their gift card printed or as a physical QR code.
Redemption
Customers can redeem part of the balance in one store. Every participating merchant accepts the gift card.
Remaining balance
The customer can keep using the gift card until the balance is used up.
No common IT setup? No problem.
Many different participants means many different checkout setups. Each merchant uses whatever works best for their business.
Mobile devices and the gurado app
Gift cards can be redeemed on most mobile devices with the gurado app.
Browser-based via the WebApp
The gurado WebApp runs on PCs and browser-based POS systems – nothing to install.
Existing POS integrations
There are ready-made integrations and plugins for many POS systems.
Daily or monthly reports
The gift card report can run daily or monthly and be closed manually or automatically.
Settlement that fits your structure
Different company structures need different settlement models. These four building blocks can be combined.
Central management
Everything is managed centrally; participants receive monthly reports.
Separate logins per participant
Each branch or franchisee can have its own login with full access to its own gift card figures.
SEPA files for your bank
Payouts run via automatic SEPA files you import into your online banking.
Flexible commissions
Commissions on sales and redemptions are fully configurable.
Optionally with a PSD2-compliant e-money solution
If required, we run your gift card program as a regulated scheme.
- Gift card funds safeguarded in trust accounts
- One simple set of contracts for all participants
- Quick onboarding and identity verification
- Compliance with all relevant BaFin (German financial regulator) rules
Your benefits
Easy onboardingAdding your business partners to the system is quick and simple.
Flexible payment and redemptionCustomers can pay for and redeem gift cards in several ways.
Many settlement modelsIncluding automatic commission settlement between all parties.
Help getting startedWe support your project from setup to day-to-day operation.
Get in touchMore features for merchant associations
Questions?
For shopping malls, town centers, merchant associations and retail groups. Gift cards can be sold online and redeemed at all participating stores.
No. Merchants can redeem gift cards with the gurado app on most mobile devices, in the browser via the gurado WebApp (on PCs and browser-based POS systems), or through existing POS integrations and plugins.
Yes. Customers can redeem part of the balance in one store and keep using the gift card elsewhere until it's used up.
Either online only or at selected points of sale.
As a printed gift card or a physical QR code.
Via automatic SEPA files you import into your online banking, with flexible commission settings for sales and redemptions. The gift card report can run daily or monthly and be closed manually or automatically.
That's up to you. Either everything is managed centrally with monthly reports, or each participant gets their own login with full access to their own figures.
The gift card business runs as a regulated scheme: funds are safeguarded in trust accounts, there is one simple set of contracts for all participants, onboarding and identity checks are quick, and all relevant BaFin rules are covered.