Discount coupons & campaigns with gurado

Win new customers and influence what they buy with digital discount codes.

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Customer using gurado discounts on a smartphone Salesperson managing discounts on a laptop
✓No commission on discounts & gift cards
✓Your own discount system included
✓Redeem discount codes online, in store or at checkout
✓Generate series & promo codes automatically
✓Easy integration with existing POS systems
✓No commission on discounts & gift cards
✓Your own discount system included
✓Redeem discount codes online, in store or at checkout
✓Generate series & promo codes automatically
✓Easy integration with existing POS systems

Everything you need – in one system

Omnichannel campaigns with gurado: create discounts, roll them out across every channel and track the results – easier than ever.

Business owner setting up a discount campaign on a tablet 01 OccasionsDiscounts for every occasion

Seasonal sale, anniversary or new-customer offer – create the right discount for every occasion.

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Customer redeeming her discount at checkout 02

Guide customers' purchases across all channels – towards specific products, times or stores.

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Business owner setting redemption rules for a campaign 03

Omnichannel campaigns with gurado: discount marketing across every channel – online, in store and at checkout. More cost-effective than traditional advertising.

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Business owner reviewing campaign figures on a laptop 04

Measure the success of your discount campaigns: track usage and redemption rates in your dashboard at any time.

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Use discounts to stay your customers' first choice

A good discount brings customers back – and makes them choose you over the competition. With the gurado discount module you create your own discount codes and promotions, give them to exactly the right customers and see in your dashboard how well they perform.

Start your first discount campaign

Your own discount campaign in 3 steps

No IT department, no complex setup.

Screenshot: creating a new discount campaign and choosing the discount code type
1Create a campaign

Set name, period and discount type in a few clicks.

Screenshot: setting the discount type, percentage and number of allowed redemptions
2Set redemption rules

Choose a fixed amount or percentage discount and set how often the code can be redeemed.

Screenshot: list of discount codes generated for a campaign
3Generate codes

Create and export single codes or large batches automatically.

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Redeem discounts – online and in store

Online, customers enter their discount code in the cart or redeem it via a link. In store, you scan it straight into your POS system or with the gurado app.

Discover discounts →
Gift cards and loyalty cards in the wallet on several smartphones

Fits your POS & website

Ready-made plugins and integrations for web, POS and payment – no coding needed.

Fits your website

Ready-made plugins for WordPress, TYPO3, Shopware and more – add your discount campaigns to your website without any coding.

All web integrations →
gurado WordPress gift card plugin gurado TYPO3 gift card extension Shopware gift card integration – gurado WooCommerce gift card integration – gurado plentymarkets gift card integration – gurado Wix gift card integration – gurado Spryker gift card integration – gurado Pimcore gift card integration – gurado

Fits your POS system

Direct connection to common POS systems – redeem discounts and promo codes right at checkout, with no extra steps.

All POS systems →
Bizerba POS – gurado Casio POS – gurado matrix POS POS – gurado PosBill POS – gurado Xenia POS – gurado TCPOS POS – gurado

Integrated payment services

Plenty of payment options make redeeming your discounts easy – for you and your customers.

All payment services →
Klarna PayPal Stripe PayOne GiroPay Visa Mastercard and other payment providers
View all integrations →

What our customers say

Over 1K businesses sell gift cards successfully with gurado – here’s what some of them say.

"Our discount campaigns reach exactly the new customers we want – and the redemption report shows right away what works."

Anna RuppertCafé Ruppert

"Setting up discount codes takes minutes, and they work right at checkout – no extra work for our team."

Jonas PetigFahrrad Petig

"Finally we can manage promotions across all branches – every branch sees live which codes were redeemed."

Carla WiesnerBlumenhaus Wiesner

"Support responds quickly whenever we have a question about a campaign."

Tobias KrahlGoogle review

"We've been using gurado for our discount campaigns for over two years – reliable, with no hidden costs."

Merve AydinGoogle review

"Our discount redemption rate has improved noticeably since we switched to gurado."

Peter LindqvistGoogle review

"Our discount campaigns reach exactly the new customers we want – and the redemption report shows right away what works."

Anna RuppertCafé Ruppert

"Setting up discount codes takes minutes, and they work right at checkout – no extra work for our team."

Jonas PetigFahrrad Petig

"Finally we can manage promotions across all branches – every branch sees live which codes were redeemed."

Carla WiesnerBlumenhaus Wiesner

"Support responds quickly whenever we have a question about a campaign."

Tobias KrahlGoogle review

"We've been using gurado for our discount campaigns for over two years – reliable, with no hidden costs."

Merve AydinGoogle review

"Our discount redemption rate has improved noticeably since we switched to gurado."

Peter LindqvistGoogle review

Frequently asked questions

The key answers about the gurado discount system at a glance.

A discount system is software for creating, issuing, redeeming and tracking discount codes and promotional offers. With gurado you create as many discounts and promotions as you like, link them to campaigns and track redemptions right in your dashboard.

Besides fixed or percentage discount codes and time-limited promo codes, gurado offers pre-loaded discount codes with a set value and codes that can be topped up offline for in-person use. Discounts can also be issued as goodwill vouchers, as loyalty rewards or as gamification rewards.

Instead of handing out discounts at random, you place individual discounts at the right points in the customer journey – for example with a minimum order value above your average to improve your margin, or with incentives to upsell. Link discounts to a loyalty program as well, and customers keep coming back.

No. gurado charges no commission and no setup fee on gift cards sold or discounts redeemed. The monthly plans only limit the number of discount codes per month – from up to 500 in the free plan to up to 10,000 in the Max plan.

Yes. gurado is built for businesses with several locations, branches, franchise structures and marketing associations. Multi-site businesses get all the features of the Max plan for every branch, at a base price that includes the first branch; each additional branch is added at a flat rate.

Discounts are checked and redeemed digitally – via the gurado app or WebApp, on a PC or through integrated POS systems, for example by scanning the QR code or barcode. Discounts can also be redeemed in person, online via an email code or as a discount code in your online shop's cart.

Yes. gurado's open REST API connects existing POS, inventory management and e-commerce systems without costly integration work. There are also ready-made integrations for common CMS such as WordPress and TYPO3 and for many POS systems.

In the gurado dashboard you track how recipients use and redeem their codes, and analyze your marketing. You can also run flexible A/B tests and keep track of the discount value issued at any time.

Even more with gurado

Combine discounts with gift cards and loyalty programs.

Start for free now –
no commission, no risk.

No setup fee. No credit card. Your first discount campaign in minutes.

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