Know-how on gift cards, discounts & loyalty
Practical know-how for selling gift cards – from marketing tips and accounting to the perfect gift card design.
Is a gift card system really worth it for my business?Before buying a gift card system, many businesses want to be sure it will pay off. Here's some help with that decision.Read more
Which gift card and ticket types can I sell with gurado?With gurado you can create & sell many types of gift cards and tickets: gift cards, promotional vouchers, tickets, admission passes, season passes and much more.Read more
11 tips for a successful Christmas seasonFor many businesses, the Christmas season makes or breaks the year. These 11 tips help you get the most out of your gift card system and boost your Christmas profits.Read more
How to design your gift cards the right way!What should you keep in mind when designing gift cards? What makes a gift card look premium? Here are a few tips for designing yours.Read more
How to draw attention to your gift card shop!You've started selling gift cards online, but sales aren't taking off yet? Here are our 7 marketing tips to change that.Read more
Coupons as a strategic marketing toolHow coupons work, how they differ from gift cards, and how couponing campaigns can shape the customer journey and buying behaviour – all in this blog post.Read more
Using coupons effectively with gurado: your optionsOffline codes, email codes or checkout codes? With the gurado coupon module, you decide which channels your coupon codes are issued through.Read more
Accounting for vouchers correctly: what to watch out for!How to account for vouchers correctly. Anyone who sells vouchers or gift cards has to follow certain tax rules. We've researched & summarised the most important points.Read more
How do gift cards increase profit?Selling gift cards boosts your profits and your cash flow. In this post we explain why – and how to make the most of it.Read more
Why cinemas should sell their gift cards onlineThis post is all about cinemas – an industry where selling gift cards online pays off especially well, yet far too few do it.Read more
What are self-activator gift cards & how do they work?Let your customers activate your blank gift cards themselves from home. We explain how it works in this blog post.Read more
Boost your gift card sales for Mother's DayDon't miss the chance to sell gift cards for Mother's Day. We show you how to boost your sales.Read more
The gift card system your customers will loveWith the gurado gift card system you can offer gift cards & tickets online and in person right away. Including a management system and lots of free templates.Read more
7 tips for selling gift cards onlineOnline gift card sales have boomed: in 2020 they grew by almost 140% compared with 2019. These 7 tips show you how to sell your gift cards online successfully.Read more
Why you should offer a loyalty programmeWinning new customers is not only expensive, there's always the risk they'll shop with you once and never come back. What are the benefits of offering a loyalty programme, and what should you keep in mind?Read more
Designing a successful loyalty programmeIn this article you'll learn how to design a successful loyalty programme in 5 simple steps to strengthen customer retention and increase your customers' loyalty. Ideal for companies that want to improve their marketing strategy.Read more
Employer gift cards – a must-have for your companyEmployer gift cards: a must-have for every business! Boost employee satisfaction with gurado.Read more
Four products.
One system.
Gift cards, discounts, loyalty programs and tickets – all managed in one place.
