Mother's Day is on the second Sunday in May! As every year, the hunt for the perfect present is on!
Have you thought about how to make your mother happy this year? Or are you one of those people who pull off a special present at the very last minute?
But today we're not helping you choose a present for your own mother – we're showing you how your business can make the most of Mother's Day, whether you're in hospitality, retail, wellness or any other industry. Because for many people, a gift card for your business is the perfect Mother's Day present. You just have to let them know!
1. Show customers why you have the perfect gift
Unless you run a florist or a sweet shop, many customers won't think of you for a Mother's Day present. So tell them why mothers will love a gift card from your business – for example in a newsletter or with banners in your store.
2. Offer special Mother's Day discounts
Discounts give customers an extra reason to buy and make them more willing to try something new – everyone loves a bargain. There are many ways to use discount coupons. How about a €50 gift card for just €40, or a discount on a special offer that makes a great gift for mum?
3. Give your gift cards Mother's Day designs
Your customers want to give their mother something special that shows they've put thought into it. A themed gift card is a lovely way to do that. Design matters. Get creative, because unlike Christmas or Easter, Mother's Day has no obvious symbol. Think back to the first tip: what connects your products with Mother's Day? It's also a nice touch to let customers add their own message to the design.
4. Offer special Mother's Day promotions
This works especially well if your services or products are easy to adapt. In wellness, that could be a mother-daughter massage instead of a couples' massage; in hospitality, a Mother's Day special instead of a romantic candlelit dinner.
5. Give your customers self-activator gift cards to take home
It's best to start your self-activator campaign as early as possible. Find out exactly what a self-activator gift card is. In short, a self-activator is a blank gift card you hand out to customers, which they can then activate at home in your online gift card shop. The idea is to be top of mind when they go looking for a present – and last-minute shoppers will thank you for it.
