Gift cards, discounts and loyalty programs support your customers through the entire customer lifecycle. gurado gives you the tools to digitize, launch and analyze them.
Gift card marketing is the targeted use of gift cards, discounts and customer cards as marketing tools. They give new customers a reason to buy and bring existing customers back to your store.
gurado gives you the tools to take them digital: a gift card shop in your own design, flexible discount campaigns and a loyalty program. The reports show you what works.
Four points where gift card projects often get stuck – and how gurado solves them.
"I don't want to give away part of my revenue."
gurado charges no commission on gift cards sold. All gift card revenue goes straight to you, and you stay in full control of your gift card business, including customer data and design.
"Without numbers, I won't get a budget."
Add Google Analytics with e-commerce tracking and Google Tag Manager to your shop. Discount campaigns come with their own reports down to campaign and location level, so you can compare impact and cost.
"It won't match our brand."
The shop and gift card designs are adapted to your brand identity, for both email and postal delivery. For physical gift cards you can choose any card stock. How the shop in your own design works.
"I don't have the developer capacity."
You set up the shop, campaigns and loyalty programs yourself – no developers needed. For deeper integrations, there are plugins, ready-made integrations and a documented API, and our consultants support the rollout.
Increase revenue, win new customers, keep regulars coming back. Each lever is its own module, and all three are managed in one place.
Four mechanics already built into the system that you can spread across the year.
01
ChristmasGift cards for Christmas
Feature the gift card shop prominently on your homepage. With Print@Home, customers can still buy on December 24 – without having to come into the store.
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02
OccasionsExperience vouchers for Valentine's Day & Mother's Day
Create experience and product vouchers with their own designs and promote them for a limited time across your channels. Each occasion gets its own design – no need to set up the shop again.
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03
Repeat purchaseA discount to bring them back
After a purchase, issue a discount code with limited validity. Campaign reports show down to location level how many are redeemed.
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04
All year roundLoyalty points and reactivation
Points, rewards and birthday campaigns run continuously in the background. The buying data they generate is the basis for every future campaign.
→Before a gift card solution goes live, two more departments usually want to take a look.
Mechanics, channels, delivery and effort.
Gift card marketing means using gift cards, discounts and loyalty programs as targeted marketing tools. They support customers through the entire customer lifecycle: from the first reason to buy through repeat purchases to long-term loyalty.
Gift cards bring in revenue and cash right away, discounts give new customers a reason to buy and existing ones a reason to buy more often, and loyalty programs keep customers coming back with points and rechargeable cards. With gurado, all three are managed in one place.
Your gift card shop, your existing online shop, your store and your Facebook page. The shop can be built into your website, embedded as a widget or run on a subdomain.
Instantly by email to print at home, or printed and sent by post. For physical gift cards you can choose any card stock, and you design all motifs in your own branding.
You set up the gift card shop without a developer. Discount campaigns use ready-made campaign templates, and you can usually launch them the same day.
Yes. Our consultants support your marketing campaigns – from choosing the right mechanic and setting it up to analyzing the results.