Online sales
MyWellness's own systems and its Shopify online shop.
Private spa suites at 14 locations across Germany. Since 2014, gift cards, discount campaigns and the loyalty program have all run on gurado – in the online shop, in the booking flow and in store.
MyWellness offers private wellness experiences at 14 locations across Germany. Guests book their own spa suite with a sauna, hot tub and relaxation area for their exclusive use. An online booking platform and its own online shop for gift cards, wellness products and cosmetics round off the range.
The goal was to sell and redeem gift cards across every channel: in the online shop, in the booking flow and in the stores. Coupons and discount campaigns followed, along with the loyalty program, which gurado manages on the software side.
Sold and redeemed in the online shop, in the booking flow and in the stores.
Coupons and discount campaigns are managed centrally in gurado and redeemed across every channel.
The MyWellness loyalty program is managed on the software side through gurado, including its rules and point allocation.
Integration with MyWellness's own booking software and the POS system in its stores, a connection to the Shopify online shop for sales, redemption and coupon validation, plus further third-party systems such as Klaviyo.
The fact that we started working together back in 2014 says it all: in gurado we have a reliable partner who knows our processes inside out and has grown with us. Our business model is complex and calls for a lot of custom work on our own systems. The gurado team handles that very professionally and as a real partner – after so many years together, it almost feels like family. And when we develop something new, like our "Friend" loyalty program, we always find the right tailor-made solution together.
Marwa DreykluftHead of Marketing, MyWellness GmbH